🎯 Pricing Your Home to Actually Sell: Why Realistic Expectations Matter One of the biggest challenges I face as a listing agent isn’t marketing—it’s managing expectations. I can’t count how many times I’ve sat with sellers who want to list their home for X when the market clearly says it’s worth Y. And look, I get it—everyone has financial goals. But my job isn’t to collect overpriced listings like trophies. My job is to sell real estate. None of us are getting to the closing table unless we get on the same page about pricing. And no, it’s not a marketing issue. I’m getting more reach on your listing than most agents in the state—I’ve got the analytics to prove it. But if I’m spending my time, energy, and money marketing a home that’s overpriced, and you’re unwilling to meet the market where it is… well, then we’re both in the circus. 🎪🤡 Now—I’m actually pretty reasonable. I’m open to testing an aspirational price for the first 7–14 days with a written agreement to adjust quickly if the market doesn’t respond. I’ll always warn you: “This likely won’t work, but if you’re set on trying it, I’ll back you up—for a week.” After that, I’ll lovingly beg you to come back to reality (with a smile and a CMA). If we go this route, I even include an addendum: You can’t curse my name at the dinner table when your home sits and gathers dust just like I said it would. 😅 Here’s the truth: You’ve got to listen to the professionals in the field. Yes, there are agents out there who are new, under-trained, or not running comps properly—but that’s not me. If you’re hiring a seasoned agent, trust the strategy. Even when the truth stings a little. If you need to sell—sell smart. If you can afford to stay—stay and wait for your market moment. But whatever you do, don’t shoot the messenger when the data tells the truth.
